Can you change your world? Yes, you can change your world with the presentations you give, and it is done with this focus in mind: “What do I want to or need to change here?” Keeping your focus clear will help you get the result you truly want!
“Innovation distinguishes between a leader and a follower.” – Steve Jobs
When your presentation doesn’t seek to make changes, it is a waste of time and energy. Before you start working on your presentation, ask yourself these two questions: “what is the change I seek? ” and “who will be changed by my work?”
Tired Of The Status Quo
Ask for what you want; “I want this 10 million dollar project approved.” Is it, “I want my boss to actively become my mentor”? Sadly people settle for something like, “I want to help people” or “I want to make a difference”. Yes, these are admirable desires, but they have no specific focus.
Really, what do they mean? What specifically would achieving these goals look like? To be a change agent, you need to get clear on who you want to change and what the specific change you’re seeking is.
Are you just getting by, trying to survive the ordeal of presenting? Some people focus on amusing or even delighting the crowd, trying to look good and stay safe. However, when you are not making a presentation to stimulate or motivate change, at best you’re an entertainer. In a business presentation, this is sadly wasting people’s time. Will you be forgotten ten minutes afterwards?
If everything and everyone stays the same in your world… Then you failed!
Risk & Reward In Your Presentations
Take a risk and succeed in creating change. It opens doors, creates possibilities… and yes, it’s fraught with danger and apparent risk. Recognize it, own it, and don’t deny it. The reward is that you did make a difference with your presentation!
All of the elements of your presentations (the room, the audience, the length, the tone, the images, and story) are there for one reason: so that you can achieve the result you seek. If presenting doesn’t do that, make changes until you achieve what you want. You can’t change everyone the same way or at the same time, but you can change everything over time.
Research and know your audience with your intent in mind. In fact, know them so well you speak to their private mind. If you fail then you’ve failed. Don’t weep or carp, re-adjust and change. Of course, if you do make a change, the possibility is you’ll be responsible for a bad decision or part of a project that doesn’t work. That’s where the risk comes in.
No wonder it’s so scary, and far easier to just do a “let’s get by presentation”. However, there’s also the possibility that you’ll be responsible for a good decision, or part of a project that does work. You have the opportunity to create lasting change for the better with every one of your presentations.
You won’t know until you really care enough to show up, because you can and do make a difference!